Ignou student zone_ISZ

  IMPORTANT QUESTIONS MCO 6 1. a) Explain the causes and the mechanism for effective conflict management. b) Compare and contrast departmental stores with chain stores. 2. Compare and contrast market skimming pricing with market penetration pricing with suitable examples and state conditions under which each can be deployed. 3. What is publicity? How does it differ from advertising. Give example to support your answer. 4. What is packaging? Explain its requirement and the 5 key functions of packaging with examples and the hazards involved ,if any? 5. Discuss various strategies of geographic pricing. 6. What is 'promotion mix' ? Which are the factors you keep in mind while taking promotion mix decision? Explain. Discuss various elements of promotion mix. 7. a) Differentiate between marketing mix and promotion mix. b) Explain the relationship between market segmentation, market targeting, and product positioning. 8.a)  Explain the various stages of new product development proces...

IMPORTANT QUESTIONS MCO6 1. a) Distinguish between total system approach and total cost approach to marketing logistics. b) State the objectives of marketing logistics . 2. What is packaging? Explain its requirements and the 5 key functions of packaging with example and the hazards involved, if any. 3. Define Marketing Information System and give suggestions to develop an effective marketing information system. 4. Explain the process involved in Marketing management process. 5. Distinguish between: consumer goods and industrial goods durable and non durable goods intensive distribution and exclusive distribution cost plus pricing and perceived value pricing selling and marketing 6. Analyse the personal factors of buyers which influence their buying behavior . Give suitable examples. 7.  'No single medium of advertising is deal in all respect'. Critically examined. 8. a) Differentiate between consumer market a...