Ignou student zone_ISZ

 1.a)Explain the rationale behind selecting various types of research approaches in business management.                                                              OR b) " A well defined research problem is half solved" Justify it with suitable examples. 2 a)Explain the concept of measurement error What are the various  produto 20tools and techniques for "attitude measurement in consumer research related to FMCG products? b) What is reliability and validity of measurement? Explain procedure for testing reliability  and validity of survey instrument used in your research. 3. Write short notes on any four of the following: a) Stage of the business research process b) Interview method of data collection c) Requisites of a good statistical table d) Precautions in interpretation of data e) Yates' correction for contin...