IGNOU MCO6 IMPORTANT QUESTIONS MARKETING MANAGEMENT

IMPORTANT QUESTIONS


MCO6

1. a) Distinguish between total system approach and total cost approach to marketing logistics.


b) State the objectives of marketing logistics .


2. What is packaging? Explain its requirements and the 5 key functions of packaging with example and the hazards involved, if any.



3. Define Marketing Information System and give suggestions to develop an effective marketing information system.



4. Explain the process involved in Marketing management process.



5. Distinguish between:
  1. consumer goods and industrial goods
  2. durable and non durable goods
  3. intensive distribution and exclusive distribution
  4. cost plus pricing and perceived value pricing
  5. selling and marketing


6. Analyse the personal factors of buyers which influence their buying behavior . Give suitable examples.



7.  'No single medium of advertising is deal in all respect'. Critically examined.



8. a) Differentiate between consumer market and organisational market.


b) Describe any six characteristics of an organisational market.



9.  What is market segmentation ? State the bases of segmenting consumer markets and explain any 4 of those bases bases of segmentation.



10. Discuss the various strategies of geographic pricing.


11. What is " promotion mix"?Which are the factors you keep in mind while taking promotion mix decision?  Explain.



12.  a) Differentiate between micro and macro marketing environment.


b) Discuss the current marketing environment for luxury cars in India.



13.  "Channel of distribution used are different for different products". Explain and state the reasons for it. Discuss its functions.



14. Write short notes on the following:

  • Social marketing
  • Integrated marketing communication
  • Resale price maintenance
  • Direct marketing
  • Green marketing
  • Functional middlemen
  • Product life cycle


THANK YOU


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