IGNOU M.COM MCO6 IMPORTANT QUESTIONS MARKETING MANAGEMENT DECEMBER 2020 EXAM

 

IMPORTANT QUESTIONS

MCO 6

1. a) Explain the causes and the mechanism for effective conflict management.

b) Compare and contrast departmental stores with chain stores.


2. Compare and contrast market skimming pricing with market penetration pricing with suitable examples and state conditions under which each can be deployed.

3. What is publicity? How does it differ from advertising. Give example to support your answer.

4. What is packaging? Explain its requirement and the 5 key functions of packaging with examples and the hazards involved ,if any?

5. Discuss various strategies of geographic pricing.

6. What is 'promotion mix' ? Which are the factors you keep in mind while taking promotion mix decision? Explain. Discuss various elements of promotion mix.

7. a) Differentiate between marketing mix and promotion mix.
b) Explain the relationship between market segmentation, market targeting, and product positioning.

8.a)  Explain the various stages of new product development process.
b) Explain the pricing strategies normally adopted for pricing new product.
c) Discuss various factors that influence the price determinants.


9. What is market segmentation ?  State the bases of segmenting consumer markets and explain any 4 of these bases of segmentation.

10. "No single medium of advertising is ideal in all respect". Critically examine.

11. Write short notes on the following:

  • Branding
  • Channel conflict
  • Advertising
  • Qualities of a good sales person
  • Marketing logistics
  • Functions of wholesalers
  • Integrated marketing communication
  • Resale price maintenance
  • Channel of distribution
  • Repositioning

  • 12. Distinguish between:
  • consumer goods and industrial goods
  • durable and non durable goods
  • intensive distribution and exclusive distribution
  • cost plus pricing and perceived value pricing
  • selling and marketing

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