IGNOU. IBO 2. Important Questions for December Exam

 IMPORTANT QUESTIONS


IBO 2

1.  What is international marketing? Briefly explain the steps in the international marketing process?    


 2. a). Discuss the reasons for a business firm to go international. 


 b) "EPRG framework identifies 4 types of orientation towards Internationalisation of business operations". Discuss how these orientation lead to different marketing strategies of firm?




 3 a) Discuss the phases of international product life cycle. 



b) Explain the steps involved in export pricing procedure. 



4. What are the components of international marketing environment? Explain them in brief with example. 




 5. a) What do you understand by International marketing strategies? 



 b)What do you understand by International marketing environment? 




 6. Describe briefly the critical factors you keep in mind while selecting the target markets in international marketing? 



 7. Describe the process of developing new product for the International Markets.


8. Explain the different approaches to budgeting for international advertising. 



 9. a) At times, publicity received for a company or its product can have negative impact on sales. Comment. 



 b) Describe the alternative methods applied in transfer pricing. 





 10. You are the marketing head of an Indian tea company,
which is operating in the domestic market only. Prepare
a report for the top management of the company
explaining the need for the company to enter the
international markets.


11 Discuss with examples the pricing methods and practices
in International Marketing.


 12. "Compared with products, international marketing of
services posses distinctive challenges to marketers".
Comment why it is so, and discuss the marketing
challenges. 


13. Describe the structure of an international marketing
research report and explain its elements in brief.


14. Distinguish between the following:


Multinational marketing and Global Marketing

Product Standardization and product adaptation

Licensing and Franchising

Manufacturing Exporter and merchant exporter

Probability sampling and non probability sampling

Direct exporter and indirect exporter

Tele marketing and e business




15. Write short notes on the following:

Marketing mix
Factors affecting pricing decision
Guidelines for a good international research report
EPRG orientation in international marketing
International marketing promotion tools
Mergers and acquisitions
Marginal cost pricing
Piggy banking
Sales promotion tools
Types of counter trade
Strategic concept of marketing.
Relationship between international market
segmentation, targeting and positioning.
Transfer pricing
Social, ethical and environmental issues in
international marketing.

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